Blog 1: The National Sports Marketing Network Trade Association

The Professional Trade Association that I choose to analyze is the National Sports Marketing Network (NSMN) because they seem to be very information in all areas surrounding the sporting industry's up to date news, teams, players, coaches, marketing tools, networking by offering chapters in almost every major city in the US.  The NSMN even provide a list of reference books on a regular basis that provides good information regarding the industry, by industry leaders.    Some of the major corporate members are Harvard University Athletics Department, San Francisco 49ers, Merrell Lynch, ESPN, Best Buy, Samsung Electronic America, Inc. WSOC-TV to name a few. NSMN provide counseling, information on Charity Events and different groups that are associated with sports and entertainment.  Because the NSMN has been in existence sine 1998, and currently have over 9000 members and still growing, I feel that they are moving forward toward and gaining a positive position in the sports marketing industry.  I truly respect founder Jennifer Karpf vision and mission of providing a very informative link amongst the industry’s best.  They cover hot off the press sporting stories by major news media like, The New York Times, CNN, Forbes, Brand week, ABC, Chicago Sun times, Sport Business Daily, Promo, AJC, Star Telegram, Dallas News, DFW, to name a few.  In addition, their membership is very competitive starting at $100.00 for a Individual 12-month membership, providing the member with a one year pass to events, food, online accessibility to the web page.  $150.00 Individual Plus Membership, this membership allows members to bring a guest.  $500.00 Corporate Membership covers 10 employees, to attend all events in the chapter in their area or nationwide.  $1,500 Corporate Membership Plus allows 10 members to bring one guest to unlimited events nationwide, a special designation on NSMN website and a link to company URL.  Supporting Membership is $1,500 per year for 1-49 full time employees to have unlimited admission to events and all of the same benefits as Corporate membership, but for up to 49 employees. $2,500 Patron Membership per company for a 12-month membership.  This type is for 50 or more employees, unlimited admission to events, 1 guest pass per member, a link to the company URL. $50 Student Membership for 12 months, to any chapter event.  Overall these 13 years of being in business has been very productive.  I feel that anyone in the industry can keep up with industry news, and have the right kind of support from successful individuals and corporations in the entertainment industry.  I subscribed to the link via Linkedin, and my twitter page.

MISSION STATEMENT

National Sports Marketing Network (NSMN) is the exclusive trade organization for the sports business industry. For more than a decade, NSMN has been a pioneer in hosting industry education, networking events and discounts in the sports business industry.

Founded in 1998, the national trade organization includes nearly 9,000 individual and corporate members with chapters in major markets and members based in more than 50 U.S. cities. NSMN Board members are dedicated to the advancement of the sports business industry through senior-level networking, professional development counseling, and the production of thought-provoking, issue-oriented seminars created to raise the level of discourse on critical sports industry issues.  

NSMN is Board-governed by the sports industry’s leading decision-makers from teams, leagues, properties, agencies, college athletics, sponsors and the media. Known for producing groundbreaking, timely and newsworthy discussions, NSMN Membership is annual and open only to professionals who work in sports business.

BOOKSTORE

Visit NSMN's online sports business bookstore where you can find a great selection of discounted sports business and leading management books.

BOOK OF THE MONTH MAY 2011 SPORTS PUBLICITY: A Practical Approach  by Joe Favorito Retail Price: $39.95 You Save: $7.99 NSMN Price: $31.96

If you are a publisher with sports titles, please visit
www.sportsbusinessbookstore.com today to learn more about how we can feature and sell your book.

CHARITY

Sports Tackles Cancer is an industry-wide fundraising program that unites sports business executives AND sports fans in the fight against cancer. 100% of the funds raised are donated to cancer research and patient advocacy. Organized by the National Sports Marketing Network (NSMN), the industry trade association, Sports Tackles Cancer is the first charitable program of its kind to encourage sports executives across the country to use their resources to help create additional awareness about cancer and to raise money. Through national outreach to sports business professionals, teams, leagues, sports sponsors and sports fans, Sports Tackles Cancer has raised thousands of dollars since its inception in 2008. Sports Tackles Cancer encourages creative fundraising programs and recognizes the individual and corporate sports industry leaders who take a stand in their public support of the program. Individual and corporate giving is welcome.