PepsiCo and NFL Renew Sponsorship Deal
According to Yahoo Finance, the NFL and Pepsi Co Inc. “renewed” their contract yesterday, for the popular brand name of many: Gatorade, Tropicana, Pepsi, Frito-Lay, and Quaker Oaks to partner up with the league, once again for another 10 years as their official marketing partner. According to sources, Pepsi plans to spend roughly $90M a year to have exclusive rights to marketing, selling and promoting ties with the NFL. In addition to the day to day rights, included in the contract was that Gatorade will continue to be the “drink” featured at the games, events, and sidelines for the pro’s and their millions of fans. Another perk is that Frito-Lay snacks will be promoting at big events like the super bowl for the length of the contract. In my opinion, Pepsi Co is a great product I grew up on it. And they are still keeping up with a major player like the NFL. This contract will help them to keep their business flowing smoothly while we overcome these hard economically issues. Needless to say, everyone is feeling the stress of how far money goes right now, but some way some how, sports fans still support their teams and enjoy themselves while there. This is a good look for Pepsi and they are truly a company that puts their money where their mouth is, because they will be spending an estimate of $1B over the term of their contract, but they are not new to the game, they have been a sponsor for the NFL for over the last 28 years. And the NFL will profit about $1B over the next 10 years just for allowing a vendor to advertise and sell their products during their events. In essence, both companies are big $$ businesses, and its mainly because of their reputation in their industry. I Love America!
http://finance.yahoo.com/news/PepsiCo-and-NFL-renew-apf-1390083555.html?x=0
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