“Trademarking Boise State’s Football Field"
According to Blackbook Legal Blog, the issue was that Boise state Broncos wanted to obtain their “signature blue football field and symbol color”. Because the University of New Haven restated their football program recently after shutting it down for 5 years, added a also blue turf. Boise than decided they wanted to claim the color, and they applied for a trademarking for the color blue so that know one else could use it without their permission. Boise felt that because they have used the color for so long on their field and for their team mascot, since 1986 it stated:
“The blue field has been an iconic symbol for Boise State University and Boise. It is recognized near and far as the home of Broncos. We consider the blue turf to be part of our identity, and we place great value on the uniqueness.” According to Logo Mark, on September 19, 2008 Boise University filed for their Logo- the blue field turf and the horse head to be trademark, it was filed by Attorney Brad Frazer, with Hawley Troxell Ennis Hawley, LLC. In April of this year, (2011) Bois State University was granted the exclusive right to the blue turf field, and the horse head symbol. In my opinion Boise State did exactly what they was suppose to do. Because they had built a great spirit, recognition, honor, and respect for having the blue turf, it became a part of their school tradition and should been given the rights to the color before someone else did it. And since New Haven, just came back into existence after 5 years, they should have preference over Boise’s symbol of tradition. In closing I feel schools and businesses are built on traditions, symbols, and colors and if they don’t have the rights to build them they won’t have anything to carryon into their history.
References
Gottlieb, Rackman & Reiseman, PC.; Intellectual Property Law. “Intellectual
The Blackbook Legal Blog. “Trademarking Bosie State’s Fookball Field?” October 5,
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